Digital Marketing Certificate
With Trine University's online certificate in Digital Marketing, students will explore consumer behavior, major business functions, integration of digital media, variables of product, promotion, placement, and price, e-marketing, blogging, social media, and content management software. This certificate program will prepare students to advance in the workforce or to pursue a degree. Required coursework for the Marketing certificate may be applied towards the online Bachelor of Science in Business Administration – Marketing Major program.
Mission
Outcomes
Our program assures that students attain the following outcomes:
- Describe specific issues facing the businessperson in ethics, globalization, and motivation.
- Analyze various new digital media technologies and techniques.
- Assess the role digital marketing plays in the social and economic systems.
- Investigate the importance of digital ethics, privacy issues with social media, and codes of conduct within digital marketing.
- Identify core business principles in the primary areas of digital marketing and new media management.
Digital Marketing Certificate
Digital Marketing Certificate
Total Credit Hours: 16