Marketing (B.S.)

Program Overview

A major in marketing prepares students for careers in management that are directly related to the process of facilitating the flow of goods and services from producers to consumers. This major takes an interdisciplinary approach to training students for a variety of career possibilities including marketing management, marketing research, advertising, customer service, public relations, merchandising, retailing, and sales—customizing the major based on a student’s particular interests. Students are encouraged to pursue careers in private industry, non-profit organizations, and the public sector.

Program Learning Outcomes

Graduates from Messiah’s Marketing program can:

  1. Apply key marketing strategies in the changing real-world environment demonstrating an expert knowledge of the marketing function’s impact on organizations, consumers and society.
  2. Know systems and processes for analyzing marketing opportunities and problems.
  3. Demonstrate advanced skills in analysis, teamwork, and oral and written communication.
  4. Recognize the importance of being good stewards of the marketing profession in regards to social responsibility, law and ethics, and the Christian Faith.
  5. Apply foundational content related the Common Professional Component.
  6. Develop a comprehensive corporate financial analysis report.
  7. Articulate their awareness of their self-identity and vocational calling.
  8. Articulate the importance of Christian principles, ethics, personal and company values, and socially responsible business practices.

Major Requirements

Complete the following for your major:

ACCT 131Survey of Accounting

3

BUSA 102Opportunities in Business

1

BUSA 120Principles of Management

3

BUSA 381Business Law

3

BUSA 459Strategic Management

3

CIS 190Strategic Use of Information Technology

3

ECON 120Principles of Macroeconomics

3

ECON 220Principles of Microeconomics

3

FINA 305Financial Management

3

MRKT 130Marketing Principles

3

MRKT 333Consumer Behavior

3

MRKT 337Integrated Marketing Communications

3

MRKT 339Market Research

3

MRKT 438Marketing Management and Strategy

3

STAT 281Applied Statistics for Management

3

BUSA 459: Fulfills Writing Enriched course requirement for major.

Three to four credits from the following (3-4):

MATH 107Applied Mathematics for Management

3

MATH 108Intuitive Calculus with Applications

3

MATH 111Calculus I

4

Three credits from the following (3):

MRKT 362Social Media Marketing

3

MRKT 364Digital Marketing

3

Nine credits of specialized marketing courses (9):

BUSA 405Supply Chain Management

3

IBI 339Global Marketing

3

INTE 391Internship

1-3

MRKT 357Personal Selling

3

MRKT 360Topics in Marketing

3

MRKT 362Social Media Marketing

3

MRKT 364Digital Marketing

3

MRKT 391Marketing Practicum

1-3

SPMT 314Sponsorship & Marketing in Sport Management

3

MRKT 362, MRKT 364: If a student takes MRKT 362 as part of the major requirements, the course may not apply towards the nine credits of specialized marketing. The same applies to MRKT 364.

INTE 391 must be taken for a letter grade to apply towards the major requirements.

QuEST Requirements

Experiential Learning requirement 0
QuEST requirements Credits
First Year Seminar3
Oral Communication3
Created and Called for Community (W)3
Mathematical Sciences (MATH 107, MATH 108 or MATH 111)met/major
Laboratory Science3 or 4
Science, Technology & the World 3
Social Science (ECON 120)met/major
European History or United States History 3
Literature3
Philosophy and Religion3
Arts3
First Semester of Language3
Second Semester of Language3
Third Semester of Language or Cross Cultural3
Non-Western Studies 2 or 3
Bible3
Christian Beliefs3
Wellness course1
Ethics, World Views or Pluralism3
QuEST requirements48-50
Major requirements58-59
Free electives17-14
Total credits 123