MRKT 438 Marketing Management and Strategy

This course provides students with a comprehensive capstone marketing experience. Students are challenged to gather, integrate, and expand their understanding of marketing strategies and tactics while exploring practical guidance for entering the workforce and living out one's Christian marketing vocation. Specific topics include how to network, build personal networks, and create a personal brand through competencies, character, and communication. Current marketing trends and practices are evaluated while analyzing how specific organizations are shaping them. Students interact with marketing practitioners and benefit from the support of a marketing mentor while serving real clients through design of a complete marketing plan. No audits.