MRKT 130 Marketing Principles

This course examines core tenets of marketing, investigating the activity, institutions, and process for creating, communicating, delivering, and exchanging offerings of value for customers, clients, partners, and society. Students explore strategic and tactical means to develop, price, promote and distribute products and services to business and consumer target markets in order to create competitive advantage and facilitate mutually beneficial exchange. Through interactive, application-oriented exercises, cases, and discussion, students engage key marketing concepts and use analytical tools to conduct market planning that help solve real world challenges.