BUSA 380 Small Business Development

A survey of the entrepreneurial process and the various aspects of launching a new venture. Topics covered include organizational models and team formation; legal structures; idea definition; raising capital; sales and marketing; business and financial models; product and service development; management; operations; customer support and sustainability. Current thinking in the business as mission and transformational development movements will be surveyed. Students will form interdisciplinary teams around a specific business venture approved by the instructor. Each team will develop a business plan for their venture based on course guidelines which will include an integration of the business as mission and transformational development models. Teams will critique each other's plans.