MKT2150 Principles of Advertising and Promotion
In this class students will study the basic principles of advertising and promotion as they relate to the marketing mix and, in particular, the communication function of promotion. Students will comprehend the strategic function of advertising within the broader context of business and marketing. Basic advertising considerations will be introduced as well as writing advertising copy, design and layout, production, planning, and coordination.
Prerequisite
MKT2030, can be taken concurrently.