COMM 2090 Intro to Persuasion
This course is a blend of lecture, discussion, and application exercises to familiarize students with theories and practices of persuasion. Major topics include: the importance of persuasion, the cognitive approach to persuasion, the source of persuasive messages, ethical concerns, purpose and audience, organization, reasoning, language, persuasion in advertising, and persuasion in political messages.(3 lect.)