Outcomes
In order to successfully complete this course, the student will:
1. Explain the role and functions of public relations in an industrialized society.
2. Explain the historical evolution and theoretical basis of public relations.
3. Identify and discuss the ethical and legal responsibilities related to public relations.
4. Discuss and explain each of the basic process of public relations: research, planning, communication, and evaluation.
5. Examine, discuss and apply through teamwork activity different strategies for each of the basic process of public relations: research, planning, communication and evaluation.
6. Explain the practice of public relations activity in public affairs such as, government relations, nonprofit organizations, and corporate public relations.
7. Identify, evaluate and explain how to deal with public relations crisis and the effects of social medias.
8. Identify future trends and various career opportunities in the field.