PS 320 Promotional Strategies for Org
Introduction to promotional marketing concepts and strategies that is applicable to virtually any organization, nonprofit and for profit. Areas of emphasis include the importance of the following: utilizing systems and processes to define market strategies; analyzing marketing and customer/client orientation within your organization; evaluating ethical impact of marketing decisions; developing frameworks that encompass marketing strategies; developing branding and its organizational impact. This course is structured to provide primary insight into key marketing concepts and strategies. (Social Science)