MARK 6300 Foundations of Marketing
This course provides discussion about a broad range of topics related to the marketing field, its functions and institutional structure at the macro level, as well as an analysis of marketing strategies and policies at the micro level such as managing the creation, pricing, promotion, and distribution of goods and services, including special attention to consumers? needs while maintaining firms? profitability. In addition, it includes issues related to the psychological, social, cultural, and environmental factors influencing marketing decisions at the business and consumer level.
Offered
As scheduled