MRKT 364 Digital Marketing

This course defines primary strategies of digital marketing. A significant part of marketing nowoccurs online or is influenced by online communication. Students examine how organizations must adapt to new interactive digital strategies in order to succeed. An audit of the latest techniques, tools, and processes presents practical methods for online research, development of digital strategy, and implementation of marketing online. Topics like search engine optimization, online advertising, social media, email marketing, web development, and mobile marketing are discussed and employed through multiple projects. Special attention is paid to personal branding and online reputation management, which is applied through students creating and promoting a professional blog.