Business Administration (B.S.) Entrepreneurship Concentration

Program Overview

The Business Administration Major offers students the opportunity to tailor their curriculum across business disciplines emphasizing career themes such as: l) general management, 2) development of quantitative analysis skills in a business context, and 3) preparation for management of small businesses and 4) stewardship of human resources. Students not choosing a concentration can customize their degree program by selecting upper-level business courses that meet their career goals.

Program Learning Outcomes

Graduates from Messiah’s Business Administration program can:

  1. Apply foundational content related the Common Professional Component.
  2. Apply marketing concepts, strategies and tactics.
  3. Develop a comprehensive corporate financial analysis report.
  4. Articulate their awareness of their self-identity and vocational calling.
  5. Articulate the importance of Christian principles, ethics, personal and company values, and socially responsible business practices.

Entrepreneurship concentration graduates can also apply principles related to project management, marketing, and financing to prepare a complete and fundable business plan.

Human Resource Management concentration graduates can also:

  1. Apply foundational content related to Acquiring, Growing, and Keeping a pool of qualified and satisfied employees.
  2. Apply theoretical principles of human behavior to foster appropriate interpersonal interaction in the workplace.

Leadership concentration graduates can also apply discipline-based methods to analyze, diagnose, and make recommendations regarding leading organizational change.

Technology and Operations Management concentration graduates can also:

  1. Contribute to societal discourses on management science and information technology issues and controversies emanating from advances in management science or information technology
  2. Use the operations strategies and quantitative tools which enable organizations to carry out their missions efficiently and effectively.

Major Requirements

Complete the following for your major:

ACCT 141Financial Accounting

3

ACCT 242Managerial Accounting

3

BUSA 102Opportunities in Business

1

BUSA 120Principles of Management

3

BUSA 381Business Law

3

BUSA 459Strategic Management

3

CIS 190Strategic Use of Information Technology

3

ECON 120Principles of Macroeconomics

3

ECON 220Principles of Microeconomics

3

FINA 305Financial Management

3

MRKT 130Marketing Principles

3

STAT 281Applied Statistics for Management

3

BUSA 459: Fulfills Writing Enriched course requirement for major.

Three to four credits from the following:

MATH 107Applied Mathematics for Management

3

MATH 108Intuitive Calculus with Applications

3

MATH 111Calculus I

4

Entrepreneurship Concentration (21 credits)

BUSA 380Small Business Development

3

BUSA 385Entrepreneurship

3

MRKT 339Market Research

3

BUSA 310Business as a Ministry

3

Three credits from the following:

BUSA 356Decision Making Tools in Management

3

BUSA 360Operations Management

3

BUSA 405Supply Chain Management

3

ECON 302Intermediate Microeconomics

3

Three credits from the following:

LEAD 312/HRM 312Leading Organizational Change

3

MRKT 333Consumer Behavior

3

MRKT 337Integrated Marketing Communications

3

MRKT 357Personal Selling

3

Three credits from the following:

300- or 400-level ACCT, BUSA, ECON, FINA, HRM, IBI, LEAD, or MRKT courses

Selected CIS courses*

*CIS courses include:
CIS 343Introduction to E-Commerce

3

CIS 381Information Systems and Managers

3

CIS 411Systems Analysis and Design Concepts

3

CIS 412Systems Analysis and Design Applications

3

QuEST Requirements

Experiential Learning requirement 0
QuEST requirements Credits
First Year Seminar3
Oral Communication3
Created and Called for Community (W)3
Mathematical Sciences (MATH 107, MATH 108 or MATH 111)met/major
Laboratory Science3 or 4
Science, Technology & the World3
Social Science (ECON 120)met/major
European History or United States History 3
Literature3
Philosophy and Religion3
Arts3
First Semester of Language3
Second Semester of Language3
Third Semester of Language or Cross Cultural3
Non-Western Studies2 or 3
Bible3
Christian Beliefs3
Wellness course1
Ethics, World Views or Pluralism3
QuEST requirements48-50
Major requirements (inclusive of concentration)58-59
Free electives17-14
Total credits 123