2024-25 Course Catalog

Associate of Applied Business Degree

CIP Code

521401

Overview

About the Program

Two-year full-time degree schedule; mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format. See your academic advisor to confirm the schedule.

Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.

Learning Outcomes

  • Assess how advertising efforts can provide communication solutions to marketing problems.

  • Perform technical support tasks for video production.

  • Prepare social media posts through public relation campaigns.

  • Create a website applying webpage layouts using tables, text, graphics, hyperlinks, CSS, and navigational menus.

  • Develop a portfolio of digitally manipulated images.

  • Evaluate business career pathways.

  • Use problem-solving methodology to solve customer concerns and business problems.

  • Apply generally accepted accounting principles (GAAP) to measure, process, and communicate financial information.

  • Develop a marketing plan incorporating products, promotions, sales ideas, and strategies.

  • Describe legal requirements and ethical considerations pertaining to organizations.

  • Explain economics concepts including demand, supply, competition, resources and making choices with regards to consumer behavior.

  • Apply techniques used to transition from the classroom to the work environment.

  • Demonstrate business practices within the Business Management field.

  • Communicate effectively both written and orally.

  • Solve problems using mathematics.

  • Solve problems through analysis, creativity, and synthesis to make informed decisions.

  • Demonstrate good work habits, effective interpersonal and teamwork skills, and a high level of professionalism.

  • Use technology tools efficiently and effectively to perform personal and professional tasks.

  • Exhibit respect and sensitivity for individual and institutional differences.

Application Requirements

  • MTC Application for Admission and nonrefundable applicable fee.
  • Final High school transcript (or GED results) and college transcripts (if applicable).
  • Demonstrate college-readiness by achieving the required minimum score on a placement test, successfully completing any required college foundation courses, or satisfying other measures including but not limited to high school coursework, previous college coursework, samples of work, etc.

Career Opportunities

  • Advertising Account Representative
  • Assistant Buyer
  • Customer Service Supervisor
  • Market Research Assistant
  • Management Trainee
  • Marketing Supervisor
  • Public Relations Specialist
  • Advertising Coordinator
  • Events/Promotion Coordinator
  • Sales Manager
  • Web Designer

Curriculum

The following is a typical course sequence for completing this program. The actual time needed to complete the program will vary according to each student’s individual needs.

Note: The Business Management Marketing Media Option courses are offered in a variety of formats including traditional, day/evening, blended, and online. MGT2540, Leadership, can be substituted for EXP2800 and EXP2900 with Dean approval.

First Semester - Fall

BUS1001Introduction to Business

3

ENG1000English Composition I

3

FYE1000Academic and Career Success

1

MGT1400Introduction to Management

3

MTH1240/MTH1241Statistics

3

Or

MTH1245College Algebra

3

OIS1240Computer Applications

3

Second Semester - Spring

ACC1400Financial Accounting

4

BUS2100Ethics

3

ECN2000Microeconomics

3

MKT2030Principles of Marketing

3

COM1400Oral Communication

3

Third Semester - Fall

ASC0000Arts and Science Elective

3

EXP2800Career Readiness

1

MGT2210Human Resource Management

3

Or

MGT2410Organizational Behavior

3

MGT2510Project Management

3

MKT2150Principles of Advertising and Promotion

3

OIS2011Video and Photography Technologies

3

Fourth Semester - Spring

BUS2150Legal Environment of Business

3

BUS1200Business Communications

3

ECN2100Macroeconomics

3

EXP2900Internship

1

MKT2200Public Relations & Social Media

3

OIS1620Digital Image Manipulation

3

Total Credit Hours: 64