2021-22 Course Catalog

Associate of Applied Business

Overview

About the Program

Two-year full-time degree schedule; mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format. See your academic advisor to confirm the schedule.

Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.

Learning Outcomes

  • Perform applicable mathematical calculations throughout the business environment.
  • Communicate professionally both in writing and verbally with co-workers, managers, stakeholders, and customers.
  • Integrate technology skills in making business decisions and performing business functions.
  • Use problem-solving and decision-making skills in preparing and implementing business solutions.
  • Demonstrate good work habits, interpersonal and virtual teamwork skills, and a high level of professionalism.
  • Exhibit inclusiveness where each perspective is considered while progressing toward common goals.
  • Use the problem-solving method to solve customer concerns and business problems
  • Identify individual and organizational behavioral strategies
  • Use technology to present a project
  • Apply business concepts to create a business plan
  • Apply generally accepted accounting principles (GAAP) to measure, process and communicate financial information.
  • Apply theory and practical applications to budgeting, break-even analysis, cost analysis, product costing, and profit planning.
  • Demonstrate business practices within the Business Management field.
  • Develop a marketing plan incorporating new product, promotions, sales ideas, and strategies.
  • Describe legal requirements and ethical considerations pertaining to organizations.
  • Identify & demonstrate various types of advertising.
  • Effectively utilize hardware, software, camera, digital recorders, and software to create photographs, and video and audio productions
  • Develop, design and maintain webpages, web applications, and web sites.

Application Requirements

  • MTC Application for Admission and nonrefundable applicable fee.
  • Final High school transcript (or GED results) and college transcripts (if applicable).
  • Successful completion of the Basic Skills Assessment (ACCUPLACER) and Technology Skills Test (TST) is required. Any college foundation courses recommended by placement assessment results are also required.

Career Opportunities

  • Advertising Account Representative
  • Assistant Buyer
  • Customer Service Supervisor
  • Market Research Assistant
  • Management Trainee
  • Marketing Supervisor
  • Public Relations Specialist
  • Advertising Coordinator
  • Events/Promotion Coordinator
  • Sales Manager
  • Web Designer

Curriculum

The following is a typical course sequence for completing this program. The actual time needed to complete the program will vary according to each student’s individual needs.

Note: The Business Management Marketing Media Option courses are offered in a variety of formats including traditional, day/evening, blended, and online.

First Semester

MGT1400Introduction to Management

3

MTH1245College Algebra

3

Or

MTH1240Statistics

3

OIS1240Computer Applications

3

ENG1000English Composition I

3

BUS1000Introduction to Business

2

Second Semester

ECN2000Microeconomics

3

MKT2030Principles of Marketing

3

ACC1400Financial Accounting

4

BUS2100Ethics

3

ENG1100English Composition II

3

Third Semester

ASC0000Arts and Science Elective

3

MGT2210Human Resource Management

3

Or

MGT2410Organizational Behavior

3

MKT2150Principles of Advertising and Promotion

3

OIS2011Video and Photography Technologies

3

BUS2800Career Readiness

1

COM1400Oral Communication

3

Fourth Semester

MKT2200Public Relations & Social Media

3

BUS2150Legal Environment of Business

3

BUS2901Internship

1

OIS1500Web Page Authoring I

3

OIS1620Digital Image Manipulation

3

ENG1200Business Communications

3

Total Credit Hours: 62