TEM 355 Convention & Event Management & Marketing
An examination of the management process for meetings; conventions; and other types of events; from concept development and defining client needs to event production and follow-up. Event management and marketing will be studied from the perspective of both the event planner and the hotel/venue sales manager. This class will require students to exam and study these processes through the actual planning and creation of events in the local community. This class can be repeated for credit; since the events will change every semester.