SOC 420 Sociology of Global Markets
This course is a sociological exploration of the global marketing process and practices. Case studies will include skin whitening and the cosmetics market, Whirlpool and the American appliance industry, the corporate sport media complex, global knowledge economy, global franchising, fashion, dietary supplements, organic vegetables supply chain, medical tourism, and the New Orleans' Mardi Gras celebration.
Offered
Summer
Notes
3 HOURS (3-0-0); GSBS