MGT2500 Entrepreneurship and Small Business
In this capstone course a study of the special opportunities and risks relating to the small business is presented. Students will develop business plans geared toward entrepreneurial startups which will include organizational brand development, marketing plans, financial management plans. The course underscores the importance of planning and other informational resources for small businesses. Students will learn how to effectively leverage social media to promote small business through the development of a final project that includes cross-course collaboration.
Prerequisite
MGT1400 and
ACC1400 and MKT 2030 (can be taken concurrently).