MKT 1000 Sales
The student will gain an understanding of sales and other marketing practices used in today’s changing and diverse environment. The student will explore marketing and communication strategies for professional sales, customer and public relations, and advertising on various platforms and channels. Professional communication strategies will be examined, as well as the influence of culture, technology and media on advertising and sales. (3 lect.)
Major Topics
- History of marketing and sales
- Advertising media
- Sales strategies
- Culture, technology and media influence
- Professional communication
- The Marketing Mix
Outcomes
In order to successfully complete this course, the student will:
1. Explore the history of traditional advertising and promotional tools for sales.
2. Identify new media marketing strategies in a global environment.
3. Analyze key elements within the marketing mix.
4. Demonstrate professional and creative communication in sales.
5. Assess the effectiveness of various advertising and promotional campaigns.
6. Create an advertising and sales promotion campaign for an organization or potential client.
7. Describe the social, ethical and economic aspects of advertising and sales promotion.