ENTR 4050 Entrepreneurship Essentials
This course prepares entrepreneurs with the essential framework for examining and launching a new start-up, or improving an existing business. The student will explore the fundamentals of building a business model and then apply that model to their own idea or business concept. (4 lect.)
Major Topics
- Personal Vision and Values
- Concept Development
- Marketing Plan
- Competitive Positioning
- Financial Pro Forma
- Legal Considerations
- Communication Plan
Outcomes
In order to successfully complete this course, the student will:
Examine personal values and core competencies relative to your business or business concept.
Develop a strong business model.
Complete the Business Model Canvas.
Determine the feasibility of a business or business concept.
Analyze startup financial statements, including startup financing, investment and raising capital.
Assess startup legal considerations including: intellectual property, forms of incorporation, and securities (including debt and equity).
Apply written and oral communication strategies including: storytelling, story boarding, and pitching.