PS 320 Promotional Strategies for Org
Introduction to promotional marketing concepts and strategies that is applicable to virtually any organization, non-profit and for-profit. Areas of emphasis include the importance of the following: utilizing systems and processes to define market strategies; analyzing marketing and customer/client orientation within your organization; evaluating ethical impact of marketing decisions; developing frameworks that encompass marketing strategies; developing branding and its organizational impact. This course is structured to provide primary insight into key marketing concepts and strategies. (Social Science)