Business Administration: Marketing (B.S.)
Marketing is an exciting, dynamic, and essential field of business administration. Marketing affects us as informed citizens and consumers, as well as members of the work force. Some aspect of marketing influences every part of our daily lives. The majority of business administration majors find job opportunities in some facet of marketing. Marketing is the only aspect of business administration that always has contact with the end users, whether they are consumers or businesses. Marketers strive to add value to goods and services through product planning, pricing, promotion, sales, and delivery. Wholesalers, retailers, advertisers, researchers, transportation analysts, and others employ marketers.
Requirements
Required Courses
Choose 6 hours from the following:
| | Any 300-400 ACC | |
| | Any 300-400 CIS | |
| | Any 300-400 ECON | |
| | Any 300-400 ENT | |
| | Any 300-400 FIN | |
| | Any 300-400 GBUS | |
| | Any 300-400 MGT | |
| | Any 300-400 MKT | |
| | Any 300-400 CIS | |