MARK 4361 International Competitiveness
This course is about international competitiveness theory and practice. It expands students' view of international business and improves their assessment of foreign opportunities and challenges. The course is designed to provide a broad coverage of topics and issues around the concepts and practices in international competition and enhance the understanding and application of competitive tools in business through three states of learning: information, knowledge, and critical thinking.
Prerequisite
Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.
Offered
Fall/Spring/Summer