INNO 642 MARKETING STRATEGIES

In this course, students learn how to conduct a market analysis and apply the marketing mix as it relates to health and social enterprises. Students will employ techniques to market their ideas effectively using best practices in digital marketing, SEO, social media, and public relations. Emphasis is placed on customer discovery, determining segments and positioning, the importance of branding, consumer behavior, and strategic marketing management. By the end of the course students will be able to develop a marketing plan for their health and social venture and examining marketing needs in context of their goals and business strategy. Prerequisites: INNO 600, 602, 622, 652 and 640 or permission of the instructor.