INNO 602 METHODS IN INNOVATION
This course provides an overview of the entrepreneurial process, while examining entrepreneurship from a range of several scholarly contexts, including the social, health and behavioral sciences. The course introduces the student to the language of entrepreneurship and covers the initial stages of idea formation and initial development of entrepreneurial opportunities. Emphasis is given in this course to developing theoretical frameworks for enhancing entrepreneurial success. Students will learn to engage with their ideas in early-stage market and rapid prototyping. Students will engage in both qualitative and quantitative approaches to understanding innovation. Students will learn the tools, methods, and self-reflection techniques necessary to bring new ideas to reality while also providing them with ways to learn about how to test the viability of and response to their ideas in the market. Learning through iteration is a key component of this course as it is expected that the first version of any idea is not likely the last. Human-centered design methodologies will be front-and-center in this course from the perspective of how to innovate based not on the ideas of the innovator but based first on the needs of the customer. This course will provide practical, real world knowledge about the lean approach, human centered design, how to design a minimum viable product, when to pivot, and other aspects of entrepreneurial strategy. At the end of the course students will be able to develop a strategy to launch their ideas.