LEAD 410 Advanced Marketing Strategies
This course will cover strategies that help organizations be competitive in a global and digital world. Topics such as value-driven marketing, relationship marketing, and customers and target markets will be evaluated. This course will also study how to promote and price goods to potential consumers and customers. Students will also examine how to create and implement marketing programs and ethical marketing practices. Marketing resources used in tribal programs and businesses will be discussed along with socioeconomic factors that affect marketing strategies.
Prerequisite
Senior standing and admission into Leadership and Management program
Distribution
LE