Global Graduate Certificate in Strategic Marketing

 

Semester 1 Required Courses

AE-052	Graduate Academic Success	0
AE-061	Graduate Writing and Research Skills	0
AE-065	Advanced Graduate Communication Across Disciplines	0
MKT-815	Marketing Foundations and Strategy	3
Total Credit Hours:		3

Progression Requirements:

3.0 GPA, no grade below a B

Semester 2 Required Courses

MKT-850	Customer Centricity and Creativity in Marketing	3
MKT-855	Digital Marketing Challenges	3
-	Or
MKT-877	Neuromarketing	3
Total Credit Hours:		6