SOC 380 Understanding Consumer Behavior

This course is an exploration of buyer behavior of goods and services. Students will be encouraged to reflect upon their own consumption experiences amid a multicultural society. Topics covered will include globalization and consumer behavior, the consumer decision-making process, cross-cultural variations in consumer behavior, consumer healthcare behavior, and consumer movement and public policy.

Credits

3

Prerequisite

ENG 102

Offered

As Needed

Notes

3 HOURS (3-0-0); GSBS