Overview
About the Program
Two-year full-time degree schedule; mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format. See your academic advisor to confirm the schedule.
Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.
Learning Outcomes
- Perform applicable mathematical calculations throughout the business environment.
- Communicate professionally both in writing and verbally with co-workers, managers, stakeholders, and customers.
- Integrate technology skills in making business decisions and performing business functions.
- Use problem-solving and decision-making skills in preparing and implementing business solutions.
- Demonstrate good work habits, interpersonal and virtual teamwork skills, and a high level of professionalism.
- Exhibit inclusiveness where each perspective is considered while progressing toward common goals.
- Use the problem-solving method to solve customer concerns and business problems
- Identify individual and organizational behavioral strategies
- Use technology to present a project
- Apply business concepts to create a business plan
- Apply generally accepted accounting principles (GAAP) to measure, process and communicate financial information.
- Apply theory and practical applications to budgeting, break-even analysis, cost analysis, product costing, and profit planning.
- Demonstrate business practices within the Business Management field.
- Develop a marketing plan incorporating new product, promotions, sales ideas, and strategies.
- Describe legal requirements and ethical considerations pertaining to organizations.
- Identify & demonstrate various types of advertising.
- Effectively utilize hardware, software, camera, digital recorders, and software to create photographs, and video and audio productions
- Develop, design and maintain webpages, web applications, and web sites.
Application Requirements
- MTC Application for Admission and nonrefundable applicable fee.
- Final High school transcript (or GED results) and college transcripts (if applicable).
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Demonstrate college-readiness by achieving the required minimum score on a placement test, successfully completing any required college foundation courses, or satisfying other measures including but not limited to high school coursework, previous college coursework, samples of work, etc.
Career Opportunities
- Advertising Account Representative
- Assistant Buyer
- Customer Service Supervisor
- Market Research Assistant
- Management Trainee
- Marketing Supervisor
- Public Relations Specialist
- Advertising Coordinator
- Events/Promotion Coordinator
- Sales Manager
- Web Designer
Curriculum
The following is a typical course sequence for completing this program. The actual time needed to complete the program will vary according to each student’s individual needs.
Note: The Business Management Marketing Media Option courses are offered in a variety of formats including traditional, day/evening, blended, and online.
First Semester - Fall
Second Semester - Spring
Third Semester - Fall
| ASC0000 | Arts and Science Elective | 3 |
| BUS2800 | Career Readiness | 1 |
| COM1400 | Oral Communication | 3 |
| MGT2210 | Human Resource Management | 3 |
| Or | |
| MGT2410 | Organizational Behavior | 3 |
| MKT2150 | Principles of Advertising and Promotion | 3 |
| OIS2011 | Video and Photography Technologies | 3 |
Fourth Semester - Spring