INST 2000 Intro to International Business
In order to remain competitive in today's market, all businesses must recognize and understand the international forces in the business environment. Firms must recognize and analyze these international forces to remain competitive. This course will be a broad survey of international business - with emphases placed on basic concepts of international trade activity, global economic and financial environment, international environmental forces, and strategic management for the global environment. Students will also develop cultural awareness and appreciation. (3 lect.)