Outcomes
In order to successfully complete this course, the student will:
1. Describe the major principles in marketing.
2. Identify current social media trends, platforms, and the history of e-commerce and social media.
3. Examine the relationship between Integrated Marketing Communication (IMC) and social media in business.
4. Analyze consumer behavior and needs in order to define target segments and develop appropriate marketing programs to achieve business objectives.
5. Investigate historical, current, and potential ethical issues involving social media marketing.
6. Critique the macro-environmental issues of social media, such as privacy, security, regulation, political impact, and new/emerging technologies.
7. Evaluate consumer motivation and decision strategies in relation to social media marketing campaigns.
8. Compare and contrast consumer behavior based on the social and cultural environments of social media.
9. Design a social media marketing campaign strategy.