Area of Study Overview
Return to the School of Business and Management Homepage
Data analytics enables organizational stakeholders to make informed decisions based on evidence and rationality.
Increasingly, organizations of all types are mining and managing the data that drives business and fuels growth. To effectively employ business data, organizational leaders must cultivate cultures of data composed of contributors skilled in data analytics: data collection, interpretation, and application focused on achieving business goals.
Global businesses need seasoned business managers skilled in data analytics to mine and manage organizational business data. Business professionals possessing advanced degrees in business and data analytics will be well positioned to influence business decisions and, in turn, competitive advantage.
The School of Business and Management offers an MBA degree with an area of study in Data Analytics that prepares students to thrive in the dynamic and rapidly expanding field of “Big Data.”
Students are equipped to access, analyze, manage, and present data to C-Level leaders and key organizational contributors' enterprise wide. The program enables graduates to use advanced data analytics to drive continuous improvement resulting in organizational sustainability.