MARK 6380 International Competitiveness
This course aimas at enhancing students' learning of international competitiveness theory and practice in order to expand their view of international business and improve their assessment of foreign opportunities and challenges. Thus, the course is designed to 1) provide broad coverage fo topics and issues around the concepts and practices in international competitiveness, and 2) enhance students' understanding and application of competitive tools in business through the stages of learning: Information, knowledge, and critical thinking, and 3) utilize the Resource - Advantage theory to integrate knowledge in the area of international competitiveness.
Offered
As scheduled